Projects

We were tasked to get F1 racing fans and sports enthusiasts who live in Chicago and Nashville to attend the Oracle F1 Red Bull racing series while associating the Red Bull brand with dominance, premiership, and excitement by showing an F1 Red Bull racing car speed across the USA with exhilarating style.

We cooked up a plan to nudge those health conscious 30 year olds, the ones who swear by organic eats and hit the gym religiously, into considering Ascent Protein powders’ organic recovery options. We went for the real deal fitness enthusiasts, people you can actually relate to, which allowed us to capture genuine moments of determination in the gym and out on the field. From sweating it out with cowbells to hitting the pavement on a run, bending like pretzels in yoga, and everything in between – we covered the whole workout spectrum to connect with a broader audience. By casting “non-actors” it allowed us to allocate our modest budget on location fees and top notch equipment. Our shoot stretched across 2 days and 6 locations. And we were also responsible for post production.

This was a fun campaign that the folks at AMP Agency devised for PUMA that encouraged women to take action by showing women doing just that. The campaign organically produced 2.4 million impressions on PUMA’s owned Facebook and Instagram. We came in to help during post production and our adaptability proved instrumental. We served as music supervisors, original music composers, sound designers, and created final mix and deliverables. Our versatility and flexibility allowed them to tinker with various ideas and build original music compositions inspired by music references that , though they admired, were financially impractical for licensing. We were able to tailor the music, sound, and mix to their liking for a fraction of the cost that a traditional post production music house would typically charge.

Murf Electric Bikes set out to create awareness around their Hills Cargo bike, aiming to get it on the radar of southern Californian moms with energetic youngsters. The type of moms who are on the lookout for a ride that’s not just a means of transportation but a cool, convenient, and eco-friendly way to cruise through town. So, we cast an influencer and her adorable sidekick to embark on a joyous escapade. It was the perfect blend of bike rides and carefree play, all set against the backdrop of iconic and lively beachside spots in Venice beach. We painted the town with their laughs and sunshine filled moments, showcasing how a Murf ride isn’t just a ride, it’s a memory making sun soaked adventure.

Stop & Shop, a grocery store chain with a robust presence boasting over 400 stores across New England, New York, and New Jersey, aimed to capture the attention of moms who navigate hectic day-to-day schedules and position itself as their ultimate grocery destination. To achieve this, we took a genuine approach, sharing authentic narratives of real customers through a documentary storytelling lens. Our focus zeroed in on showcasing how Stop & Shop addresses their needs, emphasizing aspects like freshness, convenience, and competitive pricing. Meticulously casting four families in Connecticut, we crafted compelling stories from the perspective of our hero moms. The final deliverables comprised a mix of :60s, :30s, and :15s tailored for both broadcast and social media platforms.

20 years ago the Mexican Ministry of Tourism created the Pueblo Magico Program to develop tourism and thus more money to areas previously less frequented by both foreigner and native visitors. For some of the towns designated as Pueblo Magico’s it has come at the cost of it’s diverse ecosystem and local charm. This video was implemented into the language courses at the Mazunte Cultural Learning Center and used at city council meetings to help rally behind a more sustainable future.